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This article, written by MARILYN FARBER JACOBS
Both local residents looking to upsize or downsize and out-of-towners seeking second homes are looking in the market right now. The common theme is, "Find me a bargain." Home owners who are willing to negotiate and are realistic about fair market prices have the best chance of selling, particularly if the homes are upgraded with newer kitchens and baths. When readying your home for show, DO YOUR OWN STAGING - paint the interior and if needed, the exterior, remembering that curb appeal gives the buyer their first impression. Clear out the clutter - either donate it to charity, give it to Goodwill or get a storage room. Buyers need to visualize how large your quarters are. It may be wise to use your local Realtor who knows your neighborhood, but another Realtor might have new and different ideas, and if your property is their only listing in your neighborhood they might work harder to get it sold than an agent who has many houses to focus on within a small area. When interviewing an agent, ask for their Marketing Plan and where on the internet they will be featuring your property. More and more agents are using the internet to get their listings shown all over the world, internationally as well as nationally. When you are looking to purchase a property, check with the listing agent about details. If you have pets, check out pet restrictions. Check out age restrictions - is it an age 55+ community and is that what you want? How far is shopping from the neighborhood? What security does the neighborhood offer? What do your Homeowners Association dues cover? Be sure to read the Community Documents as soon as you get them, focusing on Rules and Regulations. While an agent's responsibility is to get you the most EXPOSURE, EXPOSURE, EXPOSURE they can to get that one buyer over to your property, once the house is under contract, the agent may have various obstacles to overcome on the way to the closing. Ask about their title company, home inspector, if they have a contractor to do any needed fix-up, whether they have a good plumber and electrician and any other kinds of services you might need. If you want your agent to give you feedback, ask for it...but the reality is that when YOUR BUYER comes to look, they will make an offer, and that is the ultimate feedback you want to hear. Sometimes the feedback is helpful in fixing something you did not know was "in the way of a sale," and that is helpful information your agent will pass back to you. Best wishes to all buyers and sellers in finding a property that you will love. Remember that home values WILL GO UP in the future, and if you have found a property that you love and the bottom line price is more than you want to pay, the value WILL be going up in due time. BUY WHAT YOU LOVE that is within your price range. MARILYN FARBER JACOBS, Realtor, ePRO - Keller Williams Realty Services; Lic. Mortgage Broker - Iberia Mortgage Corporation, Lic. Correspondent Lenders; ============================================== SOME OF Marilyn's Recent Ads Post Cards and E-Flyers How MARILYN gets EXPOSURE EXPOSURE EXPOSURE for YOUR property... along with flyers to 10,000 - 32,000 local agents on each property then afterwards, several properties together... to be sure agents have given attention to your listing... advertising in various local and regional media... full color postcards to your area when your property is JUST LISTED with photos of your home and descriptions of the property... enhanced SHOWCASE listings on Realtor.com showing YOUR PROPERTY at or near the top of your price category... Visual Tours for your property highlighting all the features... leaving NO STONE UNTURNED in our search for YOUR BUYER... Marilyn takes all her own photos, inputs the virtual tours and does the graphics work for the post cards to customize everything for the benefit of her clients HOW MANY AGENTS GIVE YOUR HOME FOR SALE THIS MUCH EXPOSURE? DuPont Registry, October 2008 ![]()
![]() EMAIL FLYER TO 10,000+ LOCAL AGENTS - November 2007
E-FLYER sent to 32,000 agents
LANG SHOWCASE MAGAZINE SPRING 2007 POSTED IN AN OUT-OF-TOWN MAGAZINE on 3-12-07: INSIDE & BACK COVERS OF 3 NYC MAGAZINES JANUARY 2007 - SZ 8 1/2" X 11" ![]() NYC NEWSPAPER WITH UPSCALE READERS ![]() SUN-SENTINEL
PALM BEACH POST
POST CARD (5 1/2" X 8 1/2") POST CARD (5 1/2" X 8 1/2") SENT TO BABY BOOMERS & RETIREES ![]() _________________________________________________ The ad below is featured in the LANG REALTY SHOWCASE MAGAZINE FALL 2006 - size 8 1/2" x 11" ![]() The advertisement below
This was one of several ads Here are two ads placed in
The ad below appeared in a dozen issues of This JUMBO POST CARD This post card below was mailed
Post Card sent to 2,000 local residents SUN-SENTINEL ADS |